It’s true! Amazon just announced they’ll sell Kindle 2’s for $89 on Black Friday (the day after Thanksgiving!)

A few minutes ago, they snuck the announcement onto their Facebook page for the Kindle, and confirmed it on their Twitter feed. I’d thought it was just a rumor, but here’s the complete text from Facebook of what Amazon announced!

Black Friday Deal: This Friday, 11/26, you can get our previous generation Kindle for $89!

Our previous generation Kindle uses the old E Ink technology (the same E Ink as in the current Nook). Our all-new Kindle uses the latest generation E Ink (Pearl) for 50% better contrast, and is available at the everyday low price of …$139.

Black Friday Deal: This Friday, 11/26, you can get our previous generation Kindle for $89! Our previous generation Kindle uses the old E Ink technology (the same E Ink as in the current Nook). Our all-new Kindle uses the latest generation E Ink (Pearl) for 50% better contrast, and is available at the everyday low price of ...$139.

Amazon included a link to Amazon’s Kindle page, though it points to the newest $139 Kindle rather than the earlier edition that they’re selling for $89. But within an hour, over 100 people had clicked the Facebook button to indicate that they “Liked” the news — and 47 of them left enthusiastic comments.

And then Amazon added a comment themselves with a crucial “buying window” for their special offer.

“Hi Everyone. This deal will be featured in the Lightning Deals section of our Black Friday page, beginning at 9am PT on 11/26. Here’s a link to the page: http://amzn.to/heVUFX

There’s no Kindle on that page yet, but presumably it will be updated right at 9 a.m. on Friday. Later in the day they actually deleted that comment, but they did add another one to encourage their prospective buyers.

“Please note that all second generation Kindles offered through the Lightning Deal on Black Friday will be new devices – not refurbished.”

And in case you missed it, I’ve also just discovered today that an Amazon blogger has “leaked” a calendar showing exactly when Amazon’s short-term special deals will appear online! I see movies for just $1.99 on Wednesday, including Lord of the Rings and The Bourne Identity. In a post (titled “We’re leaking”), Amazon’s “Armchair Commentary” blog revealed the link, adding that “In addition to the doorbusters below, you’ll find over 2,700 titles at up to 70% off during our Black Friday Week deals…”

Advertisements

Amazon's Black Friday deals

BIG UPDATE: Amazon is selling Kindles for just $89 on Black Friday! The surprise announcement came Tuesday afternoon. It’s been a very big day for Kindle news.

The same day, I discovered that an Amazon blogger has “leaked” a calendar showing exactly when Amazon’s short-term special deals will appear online! I see movies for just $1.99, including Lord of the Rings and The Bourne Identity. In a post (titled “We’re leaking”), Amazon’s “Armchair Commentary” blog revealed the link, adding that “In addition to the doorbusters below, you’ll find over 2,700 titles at up to 70% off during our Black Friday Week deals…”

And here’s more details from my original blog post. Just after midnight on Sunday, Amazon had revealed their special “Black Friday” week web page, trying to lure online shoppers with new tempting holiday deals.”You shouldn’t have to stand in a long line to get a great deal,” the web page suggests. “We’re searching for the best Black Friday deals everywhere — including deals other stores are planning — so we can meet or beat their prices and bring them to you even earlier.”

Amazon warns that there’s a limited supply for many deals, but “we’ll add new ones throughout the day, every day this week, so you can skip the long lines and still save a bundle.” There’s deals in every category — from electronics to books, and from clothes to video games. But surprisingly — at least so far — there aren’t any deals for the Kindle. Not only is the actual device being sold at full price — Amazon isn’t even advertising any special deals on ebooks. (Less than two days later, Amazon announced
their special Black Friday deal: for just $89!

On the web, there’d been hopeful rumors that Amazon might lower the price of the Kindle. Barnes and Noble will sell the Nook on Black Friday for just $99 at Best Buy, so it seemed like Amazon might want to lower the Kindle’s price to compete. (Though the Kindle was apparently selling just fine at its current price of just $139.) And if for some reason you miss their special deal on the Kindle, Amazon will also sell you a 32-inch TV screen for just $249.

There is at least one other special offer on a Kindle. Amazon is giving away a free Kindle every day to one person selected from their fans on Facebook. (Just click the “Like” button on Amazon’s Facebook page, and then supply your phone number to be entered in their giveaway.) You can also start receiving Amazon’s deal announcements on your Facebook page. And there’s also a special Twitter feed called Amazon Tech Deals.

I’m disappointed that there’s not more Kindle offerings, but I have to admit I was fascinated by an unusual new feature on Amazon’s “Black Friday week” page — their special “Black Friday Week lightning deals.” Amazon’s been doing these for a while, but this is the first big week of the holiday shopping season, so I feel they’re going to be a lot more interesting. “Lightning Deals” are only available to a limited number of purchasers, and even then for just a very short period of time. Amazon’s Black Friday page is counting down the seconds until the exact moment when each item is available for purchase. You can choose to see only items that are available now — or only new deals that are coming up — and you can even narrow the display to the specific kinds of products that are being sold.

Some of the items appear to be mystery treasure chests — instead of a picture and a product name, there’s just the words “upcoming deal” and a giant orange question mark. But it looks like Amazon wants you to guess what’s for sale, since it’s usually pretty clear from the descriptions. For example, “The Griswold family goes on vacation over and over again” suggests it just might a DVD pack of Chevy Chase’s “Vacation” movies.

Ironically, if I remember correctly, the Griswold family actually had some pretty miserable holidays. But I’m planning to avoid the holiday shopping stress altogether this Friday — and just curling up with my Kindle!

Big news icon - The New York Times newspaper front page

There’s been a lot of big Kindle news over the weekend. The weirdest thing is, Amazon didn’t announce it in a press release. Instead, the posters in Amazon’s Kindle forum suddenly received a surprise visit from “the Amazon Kindle team.” It created a flurry of excitement, drawing nearly 300 responses within its first 24 hours.

“We wanted to let you know about two new features coming soon,” the post began…and yes, it turns out that it’s very big news.



First, we’re making Kindle newspapers and magazines readable on our free Kindle apps… In the coming weeks, many newspapers and magazines will be available on our Kindle apps for iPad, iPhone and iPod touch, and then we’ll be adding this functionality to Kindle for Android and our other apps down the road…

Second, later this year, we’ll be introducing lending for Kindle, a new feature that lets you loan your Kindle books to other Kindle device or Kindle app users. Each book can be lent once for a loan period of 14-days and the lender cannot read the book during the loan period.


Amazon’s Kindle team cautioned that “not all e-books will be lendable – this is solely up to the publisher or rights holder, who determines which titles are enabled for lending.” And at least one user adopted a wait-and-see approach, arguing that “the success of the Lending feature depends on the percentage of ebooks that can be lent out.” But I was more excited about how Amazon was making a big commitment to other forms of reading materials. “Our vision is Buy Once, Read Everywhere,” they added in their announcement, “and we’re excited to make this possible for Kindle periodicals in the same way that it works now for Kindle books.”

This should help Amazon attract more subscribers to the newspapers, and magazines in the Kindle store, and it might even help them start recruiting more Kindle users. (Their announcement suggested that you could read the periodicals “even if you don’t have your Kindle with you or don’t yet own a Kindle.”) Amazon promised “more details when we launch this in the coming weeks,” but I’m already really excited. I’ve been comparing all the different features on my new Kindle, and it’s got me thinking about the way the devices have evolved.

The original “Kindle 1” was a wonderful reading experience, but it was almost impossible to use it to play games. But now the Kindle is becoming a real full-featured app for other portable devices — while even the Kindle itself is getting its own games and apps! I was thinking about this when reading a review at the unofficial Kindle site, “Blog Kindle”. Electronic Arts is one of the biggest manufacturers of cool video games, and they’ve just released a slick new version of Solitaire for the Kindle.

“The quality of the game is definitely worth the money,” the blog notes, since there’s actually 12 different card games in one. According to the game’s description on Amazon, it includes “the Klondike game you know and love, as well as 11 other variants: Pyramid, Yukon, Golf, Freecell, Wasp, Peaks, Canfield, Spiderette, Eliminator, Easthaven, and Baker’s Dozen.” It’s already the best-selling game on Amazon, and in fact, it’s outselling everything in Amazon’s Kindle store. (Except a new Lee Child thriller called “Worth Dying For.”)

Along with Amazon’s announcements, it all just made me feel like the Kindle is getting even better. Amazon is adding new features, while game-makers are scurrying to develop Kindle games, and lots of unexpectedly good things have suddenly started to happen.

We’re living in interesting times…

Amazon has announced even more new-and-exciting features that are coming up for the Kindle.

* When can you give an ebook as a gift? That’s the question bothering a reporter at PC World — and he took it straight to Amazon. They’d organized a press event which included executives from Amazon, and “Since I had Russ Grandinetti, Amazon’s vice president of Kindle Content, in the room, I decided to get to the bottom of this…”

Amazons’ response? “Stay tuned. We know gifting is important. We have a long experience with trying to make people’s holidays really good…” And then he’d added that Amazon is, in fact, working on making this year’s holidays good.

“He wouldn’t get into detail on how this might work,” the reporter notes, “but I think it’s a good bet that gifting novels will become a reality this year.” And he predicts that when Amazon does it — Barnes and Noble will offer the same feature for the Nook almost immediately!

* Is Amazon building a Kindle App store? Back in January, Amazon announced plans for a kind of Kindle “app store” like the one that’s currently selling fun third-party software for Apple’s iPhones. Amazon had already lined up top-notch developers, and promised there’d even be some free applications (plus apps with a one-time fee, and some requiring a regular monthly subscription). But in the six months since, Amazon hadn’t said a word.

Fortunately, BusinessInsider magazine didn’t forget, and a few days ago they phoned Amazon demanding an update. Amazon’s response? “We’re working on it. We have some great developers in the beta…”

* Are the Kindle’s competitors doomed? There’s a dire prediction from another reporter at PC World — that Amazon’s new $139 Kindle “spells disaster for other e-reader makers, who have either relied on prices or features to hold some kind of edge on the Kindle.” The argument goes that it’s almost impossible to compete…now that there’s a cheaper and multi-featured new version of the Kindle. The article then goes on to list four digital readers “whose future is now in jeopardy” — Sony’s Reader, the Kobo from Borders, plus Plastic Logic Que and Spring Design Alex.

* And finally, there’s a professional football whose name is Sergio Kindle. This has nothing to do with Amazon’s book-reading device whatsoever, but some people apparently haven’t figured that out. I swear I’ve seen feeds on Twitter which seem to automatically share the URL for any news article that mentions Amazon’s device — but that are only searching on the word “Kindle.” So sometimes instead of learning about Amazon’s ebook reader — you end up reading news articles about an NFL linebacker!