Still More Millions of eReaders

December 20, 2010

Celebrate millions with the number 2,000,000
I’ve been waiting for digital readers to reach “a tipping point”. Is this the week that it finally happens? Last week Amazon announced they’d sold millions of Kindles in just the last 73 days. And now Sony just announced they’ve also sold millions of their digital reading devices, too. In fact, they predict it’ll be sold out within just a few days (“before the holidays”), and their more-expensive model is actually outselling the cheaper one.

But I think ebooks reached another important milestone on Sunday. The second-biggest newspaper in America is the Los Angeles Times, and yesterday in its Sunday edition — which is read by over one million people — their book critic had an announcement for the world. “The great debate of the last several years — whether readers would read book-length material onscreen — appears to have been settled with a resounding ‘yes’.” Elsewhere in the newspaper, he published his list of his favorite books this year. But he’d prefaced it by noting the popularity of the Kindle and iPad (plus the launch of Google’s own ebook store), saying each development “points to significant shifts in how we read.”

In his last column of 2010, David L. Ulin wrote that ebooks were “the story in publishing this year,” and admits that even he now owns a Kindle. (Although he seems a little ambivalent about it, writing “I have a Kindle but I rarely use it, and I don’t have an iPad, although I covet one…”) But surprisingly, he’s not worried about a threat to the printed book, and he argues instead that “none of these media are in competition. They are complementary.” The book, after all, is just a medium for something more important. “The issue is not what we read on, just as the issue is not what we read. The issue is that we read, that we continue to interact with long-form writing…”

And maybe there’s another secret hint about the future that’s hidden in his list of favorite books. I know at least one of the authors also owns a Kindle: Elif Batuman. “The Kindle is wonderful for drunk people…” she wrote in a British newspaper in October. “Before I first acquired a Kindle, exactly one year ago, I didn’t usually buy books while under the influence of alcohol… Because I am a writer, people sometimes ask me how ebooks have changed the literary landscape. The short answer, for me, is that I have developed a compulsion to drunk-dial Agatha Christie several times a week.”

She’s a book-lover with a sense of humor, and she called her 2010 memoir The Possessed: Adventures With Russian Books and the People Who Read Them. Yes, it’s available on the Kindle, offering a semi-serious personal inquiry into the act of reading itself. It just seems to me like everyone’s using Kindles — even the people who write books, about reading books, and the book critics who then criticize those books.

In fact, even that critic’s newspaper — The Los Angeles Times — is available on the Kindle. And the circle doesn’t end there, since tonight my girlfriend will be reading this blog post about that Kindle-using book critic…on her own Kindle!

Kindles are everywhere…

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