Who’s Reading on the Kindle?

October 7, 2010

William Saroyan
Publishers Weekly reports that in July, declines were reported in the print sales for all trade paperbacks, with total sales of around $60 million for nine mass market publishers. But what’s really interesting is that e-book sales for the same period were $40.8 million — representing a big increase from their earlier figures — for the 14 publishers who report ebook sales. For the year, their ebook sales are averaging $31.3 million a month.

In fact, “Sales of printed romance books have fallen for the first time since records began,” according to one technology analyst. Citing data from Nielsen BookScan, they note that certain genres seem more popular in the realm of ebooks. In one 10-week period this summer, science fiction and fantasy books represented 10% of e-book sales, more than triple its market share in the world of printed books. And romance and “saga” books performed even better, accounting for 14% of all ebooks sold in the same period — seven times their market share in the world of printed books. But so far in 2010, sales of printed romance books are down 7.5%, and there’s also been a decline in the sales of printed science fiction and fantasy books.

The New York Daily News described a bookstore that’s “combating the Kindle – with candy.” Sort of. The Union Square bookstore replaced a 40-foot counter below their check-out registers, which had been stocked with used paperback books. But now they’re selling “nostalgic” candies like Charleston Chews and bubblegum cigars, and the store’s 82-year-old co-owner says “We’re selling five times as much candy as we did ‘register books.'” The article also notes that Barnes and Noble now stocks chocolate bars at its cash registers, and even the Borders bookstore at Penn Station “has racks of ‘movie candy’ for shoppers headed to a nearby multiplex.”

One science writer suggests the 2010 Nobel prize for physics could ultimately have an impact on the Kindle. It’s a carbon film — exactly one atom thick — which can be transparent, and could one day replace platinum, iridium, and even the screen of your Kindle! “Atom for atom, graphene turned out to be 100 times stronger than steel…” noted MSNBC, adding that this year, researchers reported that they created a working touch-screen display using graphene.”

Meanwhile, results of a new survey suggest that 44% Kindle owners earn over $80,000 per year, compared to just 39 percent of iPad owners, and 37 percent of iPhone owners. In addition, 27% of Kindle owners have a graduate school degree — either a masters or doctorate degree.

And Starting Sunday, the Kindle will be available at the Staples chain of office supply stores. C|Net reports Best Buy and Target are also featuring the Kindle in their stores – and that the Kindle still remains the #1 best-selling item at Amazon.com

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